To ensure the tranquillity of subscribers abroad MTS has introduced a service to accrue to the company’s website. Now the service was walking in the availability of the contributor, since it does not require any additional manipulation, except the availability of accessing the Internet and bank card. Earlier introduce this service has tried to “Megafon”, but the initiative failed.
Cellular phone operator MTS has launched an online payment service recharge on its Web site. The successful implementation of this project is precedent for the Russian market. The Acting Director “MTS Russia” Vyacheslav Nikolayev noted that MTS was the first mobile operator in Russia, will provide an opportunity to instantly replenish personal account with the bank card. The importance of the project of Internet payments from the site – an opportunity to pay roaming. Also, consumer plus that money credited to the subscriber’s personal account without charging an additional commission, confident MTS.
Experts say the two sides of the coin this service. On the one hand, there are inhibitory factor in the development of Internet payments from the site – spread in the regions of broadband access at reasonable rates. Grigory Beckov, senior consultant J’son & Partners, said that is still too early to talk about large-scale dissemination of this service throughout Russia. “Now service recharge from the site of cellular operator will likely demand in cities such as Moscow and St. Petersburg, as well as abroad for subscribers who are roaming”.
However, on the other hand, there are positive trends. Analysts J’son & Partners also argue, in late 2007 in our country issued approximately 87 million bank cards. And by 2009 for every working resident Russia will account for about 2 bank cards. To this I agree statistically and Dmitry Shmakov, vice-president of ChronoPay, obsuzhivayuschey MTS service for the reception of Internet payments from the site. “In this regard, we note the interest in service reception Networks of bank cards in the Russian telecom companies”, – said Shmakov.
Recall that even in the winter of 2008, the operator of “Megafon-Moscow” introduced a similar service to its subscribers, but the service has worked short-lived. First, technical failures began processing, which is constantly wrote “service temporarily unavailable”. Then the missing links themselves from the site, leading to a payment page. A week after the official launch mobile operator had to be closed access subscribers to the service online payment website.
Tatiana Zvereva, head of department for relations with the media company “Megafon” said that at this moment in Moscow this service is not available in connection with finalizing it. In addition Zvereva said: “We plan after the pilot work in Moscow and St. Petersburg to run this service on the network” Megafon “throughout Russia already this year”. Also, the intention of creating online payment services from the site and confirmed the company “Beeline”. “The possibility of online payment appears likely already in August this year”, – said Ekaterina Osadchaya, press secretary “Beeline” [CNews]
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