World total revenue of the company SAP AG in 2008 amounted to 11.73 billion euros, a 15% increase over 2007 (10.24 billion euros). Revenue from software sales reached 3.61 billion euros, exceeding the 2007 result in 6% (3.41 billion euros).
Operating profit for 2008 rose by 4% and amounted to 2,84 billion euro against 2,73 billion euro in 2007
According to Jovan Maryanovich, managing director, SAP CIS, the last year for the company was not easy, but no worse than in 2007 not named head of the absolute or relative numbers to judge the work of firms in the domestic market. Nevertheless, to assess the extent of SAP business in our country can be, since the company previously known as absolute figures, but summarizing the results of 2007, the numbers relative. Calculations show that the revenues SAP in Russia and the CIS in 2007 and 2008. remained at the level of 250-270 million euros. This figure correlates with the data analysis company IDC, published in October 2008, experts evaluated the amount of ERP-systems market in Russia and CIS countries in 579.34 million U.S. According to experts IDC, SAP share reached 49.6% (287, 35 million). This suggests that SAP leads in the market with a large margin. The percentage of Oracle, according to analysts IDC, was 14,9%, «1C» – 14,4%, Microsoft Dynamics – 7,8%, «Galaxy» – 4,7%, other players – 8,6%.
However, some figures Jovan Maryanovich yet named. According to him, in 2008, with customers from Russia and the CIS were concluded 548 contracts (including 410 contracts for the supply of solutions to SAP, including 209 contracts with large corporations, 29 contracts for the supply of BI company Business Objects, acquired by SAP, and as 138 consulting contracts). In 2007, the total number of contracts for the supply of solutions was 398, of whom 137 were awarded to large enterprises.
The most notable Russian clients last year, according to Maryanovicha this company «Lukoil Inform», «M. Video», «Gazprom», «Gazpromneft», Ilim, SUEK, «Rosneft», «Unimilk».
SAP has also strengthened the position in the retail, consumer goods and services. SAP Solutions using such retailers as X5 Retail Group, Metro, «Eldorado», «Euroset», «Crossroads», «Victoria», and enterprises producing food products under brands «Welcome», «Rollton», «talk» , Danon, Ermann, «Russian Standard», «Old miller», etc. Among our customers from the CIS Maryanovich said the Ukrainian company DTEK, «Metinvest», «УкрСибБанк», Azerbaijan, SOCAR, Kazakh «Air Astana», RD KMG, «Kazakhstan Temir Joly », Belarus« Gomselmash »and« Gomelenergo ».
In addition to the Moscow offices of SAP work in St. Petersburg, Ekaterinburg, Novosibirsk, Kiev (Ukraine), Minsk (Belarus), Almaty (Kazakhstan). This year, plans to open an office in Rostov-on-Don.
As stressed Boris Volpe, Executive Director, SAP CIS, the main competitive advantage of companies – an ecosystem of partners. The number of service partners for the period increased from 110 to 140, while the number of consultants to 5 thousand volume of joint business with partners in 2008 was 60 million euros. «This means that the SAP generates huge ecosystem, which makes our joint business partners with self-regulating and self-», – he said, adding that all major projects in 2008 were implemented by partners, SAP. For example, over the introduction of the system «Rosneft» operated company Deloitte, in SOCAR solutions implemented SAP PricewaterhouseCoopers, in SUEK – BearingPoint, in NLMK – Accenture and IBM, in Ilim – «BDO Unicon».
Andrei Filatov, Sales Director, SAP CIS, spoke about the development of channel marketing and partnership programs. According to him, in 2008 in the segment of medium and small businesses to 63% increase in the supply of SAP solutions through partners. By creating new opportunities for cooperation and support of players channel vendor developed three partnership programs, which are considered important components of SAP policies in dealing with clients from small and medium-sized businesses. This partnership programs Referral Program, Extended Business Program and PartnerEdge.
The program PartnerEdge resellers may sell licenses to customers, even in cases when they are not engaged in the introduction. Now, according to Filatov, the program involved 70 companies. To lower the threshold of joining the PartnerEdge, vendor proposed a Member Extended Business Program. Its essence is that the sales partners will be able to attract other companies to advance solutions to SAP, and independent consulting and IT companies a chance to become parties to the SAP ecosystem partners to lower investment.